The underlying benefit of digital signage, whether you’re in education, banking, healthcare etc, is the same – it captures way more attention than static signs. In fact, studies have found that digital signage:
- Captures 400% more views.
- 2x more likely to create buyer intent
- Increases viewing time by 50%
I mean, that’s pretty wild, right? You’re probably looking for the “request a quote” button right now.
Since we’ve gotten that out of the way, let me walk you through why high quality digital advertising outperforms those old posters you have plastered on a wall.
There are a number of advantages that come with digital screens and digital signs.
1. Make Changes in Real Time
The great thing about digital signage is that you can change what you’re displaying in real time.
Situations can come up where you need to change your messaging on the fly. Maybe it’s coming close to the end of the day and you need to start pushing sales on a certain line of products immediately.
That won’t be a problem because modern digital signage software creates a seamless and easy way to update signage, without the costs associated with it.
All you need are a couple of wall mounts and you’re ready to go.
2. You Can Control Numerous Signage From Anywhere Around the World
No matter where you might be around the world, no matter how customized you need each signage to be – you can update your message instantly. The convenience of digital displays helps you run your business without restraint.
Let’s say you’re vacationing in Cuba and you’ve just got word that you need to update your business’s signage.
But one problem – you’re not in the office.
This isn’t an issue when it comes to digital signages because media players will allow you to control your display screens from afar.
This is super convenient considering that you can make any update wherever, whenever.
3. You Can Advertise More Than One Message On Your Digital Signage
Digital advertising displays allow you to rotate between multiple offers in one screen. This allows you to communicate more promotions, more up-sells, and promote multiple events.
With digital advertising signage you’re simply not limited to one static message. Instead, you’ll be able to advertise multiple messages to a single person.
4. People Find Digital Screen Advertising More Memorable than Internet Advertisements
A study done by Neilson Research found that 71% of their participants said, “ads on digital billboards stand out more than ads online”. That same study showed a recall rate of up to 89% for campaigns placed on digital billboards.
And it doesn’t end there – another study by Arbitron found that 70% of those surveyed recalled seeing a digital display advertisement in the past month, vs 43% on the internet.
Advertising screens are the best way to market your business and appeal to your demographics.
5. Improve Customer Service Experience
Whether it’s video walls, menu boards, or kiosks, digital signage can have a major impact on your customer’s experience. For example, using digital signage can reduce perceived wait times, which is a great benefit for clinics and government service offices.
A great digital signage solution are kiosks. Kiosks can provide customers an easy way to find their products and services without the clutter.
Not only can digital signage improve customer experience and upsell them on products they want and need, it also makes it easier on your customer service team as well.
6. It’s Cost Effective and It Actually Works
Even though the cost of getting hands on your first digital signage might be high, digital signage companies have financing options that ease the cost.
With all of the different advertising options out there, digital signage has the most impact and cost effectiveness:
- LED signs pull in 1,000 impressions for just $0.15. Compared to newspapers which are $7.39 per 1,000 impressions and radio which is $5.00 per 1000 impressions.
- 86% of business owners who installed new digital signage saw new customers coming through the door, with 83% of them seeing an increase in sales.
- 4/5 grocery stores showed a 33% increase in additional sales after implementing a digital signage according to a Nielsen Research.
And, hey, if the signage can help to bring up your bottom line, why not try it out?
For more information on the advantages of Digital Signage and what it can do for your organization, feel free to get in touch with us. We’re happy to answer any questions you may have.